Here are some of the reasons why people are ditching the cereals (according to research) and some ideas for quick clean breakfasts on the go.

• With the UK’s increasingly busy lifestyles people prefer a quick fix meal “According to a study for The New York Times, millennials are skipping cereal at breakfast… it’s the simple reason that it’s far too much effort for them.” Says Shortlist magazine. “… preferring instead to buy locally made granola, protein bars and hot cereals like congee and oatmeal on the go.”
• People are having fewer children, the average family now having 2 children. This means fewer mouths to feed and more time to make different breakfasts.
  
• We (as a nation) are becoming more health conscious. For years we were lead to believe sugary cereals were healthy because of their low fat content. But now evidence is showing that it is healthier to include foods high in good fats like eggs. People are NOW encouraged to reduce the sugar in their diets.
  
• There is a lot more choice than there used to be. We can grab all kinds of breakfasts now instead of being limited to thinking it is only toast and cereal!

Cereals have now started to be promoted as “all day snacks” to help push sales and get out of their slump.